Brugse Zot

Sportzot was Belgium's very first non-alcoholic specialty beer and is the undisputed number one in taste. As the counterpart to the alcoholic Brugse Zot, both were featured in a campaign leading up to the Olympic Games. “A Brugse Zot for every moment.”

Without losing sight of the authentic branding of Brugse Zot, a campaign video was developed for tv (Sporza) and online communication. To highlight the contrast between the two beers (gold and silver), a collage style was used.